Why Strategy Fails

WHY STRATEGIES FAIL

Author: Laurence Smith
Published: 2012
ISBN 968-0-957-5092-07

Why Strategies Fail investigates 17 bloopers that are commonly made by organisations, from global corporations to local start-up businesses.

But the tale cannot end with exposing the blunders. The book is also packed with examples of firms that have defied the ruinous temptation to be second best. And instead delivered outstanding strategies to  benefit their customers, staff and investors.

 

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