Insight

I’m worried for Smith. His writing lacks the jargon, complexity and pretentiousness that are compulsory in this genre. Strategic insight should not be this accessible and entertaining. Other authors will be sticking pins in his wax effigy.

Strategy – derived from the Greek word for general – is about knowing where a company needs to be, then organising and leading so that others can deliver quickly and effectively. Smith has provided a concise guide to doing exactly that.

Smith sweeps away the dust to give us an insightful, must-have guide to developing a sustainable strategy. Throw away every other strategy book you have ever bought.

This is brilliant. Smith’s book is readable, practical and – most importantly – gives really good advice on developing a plan which is capable of being implemented.